How to successfully market digital ennoblements?

April 26, 2023,

As a print shop owner, enriching your range of services with digital finishing capabilities gives you a major comparative advantage in the market. As four-color printing has become more commonplace over time, the attractiveness of UV varnishes and digital hot foil stamping, with or without a tactile effect, has increased considerably! How to make your potential customers aware of this new offer? In this article, we'll explore some effective ways to market your new digital print embellishment capabilities and attract more customers.

Read the full article on the JETforce BLOG, the MGI customer social network!