The final step in a brand's marketing process, to trigger the act of buying.
Flexible packaging and heat-shrinkable sleeves are a key segment of the packaging world, in markets as varied as food, consumer products, pharmaceuticals, cosmetics and industry.
Because 82% of the purchase decision is made in-store, at the very moment of purchase, the heat-shrink sleeve or flexible packaging is the final step in a brand's marketing process, to trigger the act of purchase.
Shrink sleeves, tubes, flexible barrier packaging, pouches and bags, MGI offers a whole range of digital printing and finishing presses, adapted to the different markets of flexible packaging and sleeve.
Short and medium runs, variable data, long series, versioning: MGI technologies allow the production of heat-shrinkable sleeves or flexible packaging with high added value, which stand out from the crowd on the shelf, to facilitate the act of purchasing.