Packaging: the first vector triggering the act of sale on the shelf.
Essential for containing, protecting and preserving a product and informing the consumer, packaging is also the primary vector for triggering the act of sale on the shelf, with 82% of purchase decisions being made at the time of purchase.
The attractiveness of a packaging and its uniqueness must make the difference, which is the ultimate step in the marketing process of a brand in front of its customers.
Folded packaging, rigid packaging, cases, riders, cardboard boxes, ready to sell packaging: MGI offers a whole range of digital printing and finishing presses, adapted to both the folding carton and microflute or corrugated cardboard markets.
Short and medium runs, variable data, long series, versioning: MGI technologies allow for the creation of high value-added packaging that makes a difference on the shelf.