MGI Digital Technology Unveils a Unified Corporate Identity to Support Its Growth Strategy
Fresnes, May 29, 2026 – MGI Digital Technology today unveils a new corporate brand identity designed to support the Group’s continued expansion and strengthen brand consistency across its operations in France and internationally.
A New Stage in the Group’s Development
After more than fifteen years of sustained growth and the successful integration of specialist companies, the MGI Group is entering a new phase of development with the rollout of a unified visual identity. This strategic rebranding initiative aims to enhance the Group’s visibility, reinforce its corporate positioning, and establish a consistent visual language across all its Business Units: MGI Digital Technology (Graphic Arts), Altix (Electronic Imaging), Ceradrop (Functional Printing), and Kōra Packmat (Precision Engineering).
Through this new identity, MGI Group presents a more cohesive and unified image that reflects the evolution of its organization, the complementarity of its expertise, and the international growth of its activities.
Over recent years, the Group’s growth strategy has been driven by the acquisition and integration of companies with strong and complementary identities. While this approach has enabled MGI to build a recognized technology portfolio, it has also resulted in the coexistence of distinct visual universes inherited from the history of each entity.
The new visual identity addresses a dual objective: preserving the distinctiveness of each brand while clearly expressing their belonging to a single, unified Group. The redesign process therefore focused on creating a shared brand architecture based on clear, timeless, and highly legible design principles.
An Identity Supporting Industrial Synergies
Beyond its aesthetic dimension, the new brand platform also reflects the increasing cross-functional collaboration now taking place across the Group’s Business Units. It embodies an organizational model built on the pooling of expertise, the sharing of industrial know-how, and the convergence of technologies developed across the Group’s various entities. This integrated approach strengthens synergies between precision engineering, electronics, functional printing, and graphic technologies, accelerating innovation and enabling the development of increasingly comprehensive solutions for the markets served by the Group.
The corporate “MGI Group” logo now serves as the Group’s unifying emblem. Combining MGI’s historic blue with a modernized typography, it conveys a stronger, more international identity, fully adapted to contemporary digital and industrial environments.
At the same time, each company retains its historical colour, reinterpreted within a harmonized palette: red for Altix, green for Ceradrop, and blue for Kōra Packmat. This approach preserves the individual DNA of each brand while reinforcing the coherence of the Group as a whole.
The new brand guidelines are further supported by a consistent graphic framework, including simplified forms, a flat-design approach, a unified typographic system based on the Continuum, Roboto, and Comfortaa typefaces, and the incorporation of a shared symbolic element centred on the circle, representing continuity, movement, and synergy.
Designed for seamless deployment across multiple media, the new identity also includes monochrome applications, enhanced visual protection rules, and a common signature — “Innovation in Motion” — intended to accompany all Group communications.
A Strategic Lever for Growth
More than a visual evolution, this rebranding initiative constitutes a strategic asset supporting the Group’s long-term growth ambitions. It is expected to strengthen the perception of MGI among industrial partners, customers, and investors, while improving the consistency of corporate communications and facilitating the international deployment of its brands.
The rollout of the new brand identity will be progressively implemented across all corporate, industrial, and digital communication platforms of the MGI Group over the coming months.
About MGI Digital Technology
Founded in 1982 and listed on Euronext, MGI Group is a French industrial technology company operating across four complementary technology sectors: Graphic Arts, Electronic Imaging, Functional Printing, and Precision Engineering. The Group employs 260 people and operates six industrial sites in France and Germany, supported by technical and commercial offices in China and the United States. Leveraging a strong culture of innovation and a global footprint, MGI exports more than 90% of its production and invests over 26% of its annual revenue in research and development.
Within the Group, MGI Digital Technology is dedicated to the graphic arts and packaging industries. The company designs and manufactures industrial digital printing and finishing presses for the packaging, self-adhesive label, web-to-print, publishing, and commercial printing markets. As the inventor of digital embellishment, MGI has developed proprietary inkjet technologies enabling the application of selective 2D and 3D varnish effects and hot foil enhancement through a fully digital process. MGI printing and finishing presses are marketed worldwide through a global strategic partnership with Konica Minolta, which manages their international distribution.
PRESS CONTACT
Nicolas Venance
Group Communication Director
n.venance@mgi-fr.com
Mob.: 0033 6 37 32 25 68
