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Markets: Sleeve and flexible packaging
The final step in a brand's marketing process, to trigger the act of purchase. Flexible packaging and shrink sleeves are an essential segment of the packaging world.
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L’ennoblissement numérique, à savoir la dépose de vernis sélectif UV et de dorure à chaud selon un procédé 100% numérique, inventé par MGI Digital Technology en 2008, au travers de la famille de presses JETvarnish, ne se limite pas qu’à une simple prouesse technique. Derrière l’effet “waouh” obtenu, se cache en effet une réalité bien plus stratégique…
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