Testimonial - Ken Hizenga, 10 years of digital ennoblement practice
With nearly 40 years' experience in the graphic arts industry across the Atlantic, Ken Huizenga has seen the integration of digital finishing at Napco. He describes the upheaval caused by the integration of an MGI JETvarnish 3DS press in a packaging printing plant. Particularly in terms of sales and marketing...
Innovation in the printing industry follows a predictable cycle, punctuated by major trade shows like Drupa. Every four years, we are faced with a choice: evolve or stagnate. It's this dynamic that drives us to constantly strive for excellence.
In 2016, in search of a new breakthrough, I discovered the MGI Digital Embellishment Press at Graph Expo. It wasn't just a press, but a technological revolution capable of applying selective varnish, gilding and variable data with unprecedented precision. This revelation marked a turning point.
Since 2010, we had invested in high-quality digital printing, sometimes surpassing offset. Our customers appreciated the flexibility of short runs, but in 2015, a new requirement arose: how to add a "wow" effect to our creations without exploding the cost?
Digital embellishment was the perfect answer, combining luxury and accessibility. This technology has enabled us to offer spectacular finishes, even on small productions, democratizing visual effects previously reserved for large-scale production runs.
Acquiring our first press in 2016 was a bold gamble, but one that quickly paid off. We went from being a service provider to an innovator. Our vivid, tactile prints have won over designers and agencies alike, reinforcing our leadership position.
Today, in 2024, technology continues to perfect itself, offering ever richer creative possibilities. The rapid evolution of the industry demands constant monitoring and adaptation.
Our adventure is proof that innovation and daring are the driving forces behind success. Investing in digital embellishment has transformed our company, seduced our customers and consolidated our market position. The future of printing is bright, and we're ready to push back the boundaries of what's possible.
