Inkish TV Interview: Digital Embellishment, a key differentiation driver for Web-to-Print
On the occasion of the Online Print Summit, held on March 12–13, 2026 in Munich, Inkish TV met with Xavier Bastie, Sales Director at MGI Digital Technology. The discussion focused on the added value that Digital Embellishment brings to Web-to-Print players.
As a partner of the Online Print Summit 2026 in Munich, MGI Digital Technology took part in industry discussions on the evolution of the online printing market and the opportunities created by digital technologies.
In this context, Inkish TV interviewed Xavier Bastie to discuss the strategic role of Digital Embellishment in Web-to-Print business models. Invented by MGI as early as 2008, this technology enables printers to create greater added value in their production while maintaining the flexibility and productivity inherent to digital workflows.
Digital Embellishment stands out in particular for the simplicity of its process, which requires no intermediate consumables. Printers can therefore run jobs one after another with extremely short make-ready times, perfectly suited to on-demand production and the fragmented volumes typical of Web-to-Print environments.
Another key advantage is the direct interconnection between printers’ production workflows and the technical workflows of MGI presses, facilitating the integration of Digital Embellishment into automated production environments.
Today, MGI offers a complete range of truly industrial solutions covering the full spectrum of market needs, both in sheetfed formats — SRA3, B2 and B1 — and in roll-to-roll configurations.
This approach opens new opportunities for Web-to-Print players, enabling them to differentiate through high value-added applications while maintaining the efficiency of digital production workflows.
