{"id":11521,"date":"2025-07-24T16:52:18","date_gmt":"2025-07-24T14:52:18","guid":{"rendered":"https:\/\/mgi-fr.com\/?p=11521"},"modified":"2025-07-24T16:53:39","modified_gmt":"2025-07-24T14:53:39","slug":"digital-finishing-a-new-dimension-in-commercial-printing","status":"publish","type":"post","link":"https:\/\/mgi-fr.com\/en\/blog\/digital-finishing-a-new-dimension-in-commercial-printing\/","title":{"rendered":"Digital finishing: a new dimension in commercial printing"},"content":{"rendered":"

Faced with the proliferation of digital content, print is exploring new avenues. Driven by digital finishing technologies, print is regaining its singularity, relying on tactile and visual effects to capture attention and reinforce the impact of its media.<\/strong><\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n


At a time when screens dominate usage, printed media are back in the spotlight, no longer just to inform, but to leave their mark. This evolution is based on a transformation of finishing processes, made possible by digital finishing technologies, invented by MGI Digital Technoloy under the name JETvarnish<\/strong>. <\/p>\n\n\n\n

In fact, selective varnish, digital gilding and embossed textures give printed documents a sensory dimension that goes beyond their purely utilitarian function.<\/p>\n\n\n\n

In an environment of constant visual stimulation, differentiation is becoming a major challenge for brands. The addition of tactile or metallic effects transforms the relationship with the medium, creating a stronger bond with the reader. Embellishment then becomes a marketing tool in its own right, capable of improving the memorability of a message or reinforcing the perception of quality of a product or service.<\/p>\n\n\n\n

Global market growth confirms this dynamic: digital embellishment solutions are growing by an estimated 6 and 8 % per year<\/strong>to reach 45 billion by 2028<\/strong>. This trend reflects companies' growing interest in premium finishes, once reserved for large production runs, now accessible even for limited editions.<\/p>\n\n\n\n

Digital finishing presses such as the MGI <\/strong>JETvarnish<\/strong> make this flexibility possible. <\/p>\n\n\n\n

They eliminate the manufacturing constraints associated with traditional techniques, such as clich\u00e9s and makeready times, while maintaining high precision of execution. For printers, this equipment represents a lever for agility, personalization and upgrading, in a context where every detail counts to stand out from the crowd.<\/p>","protected":false},"excerpt":{"rendered":"

Faced with the proliferation of digital content, print is exploring new avenues. Driven by digital finishing technologies, print is regaining its singularity, relying on tactile and visual effects to capture attention and reinforce the impact of its media. At a time when screens dominate usage, printed media are back in the spotlight...<\/p>","protected":false},"author":10,"featured_media":11526,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-11521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nEnnoblissement num\u00e9rique : une nouvelle dimension pour l'impression commerciale -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mgi-fr.com\/en\/blog\/digital-finishing-a-new-dimension-in-commercial-printing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ennoblissement num\u00e9rique : une nouvelle dimension pour l'impression commerciale -\" \/>\n<meta property=\"og:description\" content=\"Face \u00e0 la prolif\u00e9ration des contenus digitaux, l\u2019imprim\u00e9 explore de nouvelles voies. 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Alors que les \u00e9crans dominent les usages, les supports imprim\u00e9s reviennent sur le devant de la...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mgi-fr.com\/en\/blog\/digital-finishing-a-new-dimension-in-commercial-printing\/\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/m.facebook.com\/MGIonline\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-24T14:52:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-24T14:53:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mgi-fr.com\/wp-content\/uploads\/2025\/07\/MGI-Ennoblissement-numerique-une-nouvelle-dimension-pour-l-impression-commerciale.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1417\" \/>\n\t<meta property=\"og:image:height\" content=\"1689\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Antony DESOUZA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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