With the advent of digital technology, the photography market has been totally turned upside down over the last 10 years, where the unitary printing of photos from labs have almost disappeared in favor of photos either stored on digital media or printed on all kinds of products like books, posters and pillows through applications or websites.
While the digital photo printing market is particularly dynamic, its players face fierce competition and must differentiate themselves in order to grow and increase their market share.
In this context, enhancing offerings like photo books, greeting cards, and photo based invitations with tactile UV varnish and hot foil stamping appears to be one of the most effective and value-creating solution for printers.
To adapt to the needs of each photo printing specialist, MGI has a range of seven digital printing and finishing presses, both sheet-fed and web-fed, which can be used to enhance photo products.
100% digital, MGI’s technologies can be fully integrated into the production workflow of the players in the world of photo printing, oranging from prototypes to large runs.