Essential for enclosing, protecting and preserving a product while simultaneously informing the consumer, packaging has now morphed into the first vector for triggering a sale, with 82% of purchase decisions being made at the time of view.
The allure of a beautifully designed package that stands out on the shelf is one of the key factors considered in brand owners differenctiation strategies.
MGI offers a whole range of digital printing, embellishing and finishing presses that are adapted to the folding carton, microflute and corrugated board markets.
Short, medium and long runs, variable data, versioning: MGI technologies enable high value-added packaging to be produced which makes a difference on the shelf.